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Research papers

Coca-Cola Europe and the Philosopher's Stone

On realization that only 20% of their Brand Tracker information was used across all 32 European markets, Coca-Cola Europe started searching for the Philosopher's Stone. The journey will take the us through the difficulties of negotiating a positive...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Patricio Pagani, Richard Raubik, James May
Companies: Infotools, KANTAR TNS Malaysia, The Coca-Cola Company
September 15, 2010