You searched for: "*"

The results has been filter on Authors containing Patricio Pagani.
ANA has found 11 results for you, in 370 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

From a snapshot to a movie

The Beverage Brand Barometer, a Coca-Cola consumer tracking study covering over 85 countries, has become a powerful strategic planning and marketing investment productivity tool. The method is compared to transforming a snapshot photo (a static...

Catalogue: Congress 2011: Impact
Authors: Vittorio Raimondi, Patricio Pagani, Ram Krishnamurthy
Companies: The Coca-Cola Company , Infotools
September 18, 2011
×

Citation

Raimondi, Pagani and Krishnamurthy (2011a, September 18). From a snapshot to a movie. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/from-a-snapshot-to-a-movie


Research papers

Coca-Cola Europe and the Philosopher's Stone

On realization that only 20% of their Brand Tracker information was used across all 32 European markets, Coca-Cola Europe started searching for the Philosopher's Stone. The journey will take the us through the difficulties of negotiating a positive...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Patricio Pagani, Richard Raubik, James May
Companies: Infotools, KANTAR TNS Malaysia, The Coca-Cola Company
September 15, 2010
×

Citation

Pagani, Raubik and May (2010a, September 15). Coca-Cola Europe and the Philosopher's Stone . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/coca-cola-europe-and-the-philosopher-s-stone-