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Research papers

Using technology to drive commercial opportunities at F1 races

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximize fan engagement and commercial opportunities at F1...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Matthew Roberts
September 8, 2019

Research papers

Theoretical perfectionism in social research

The purpose of this paper is to discuss the theme "To what extent are there techniques which are specific to market research and to what extent are there techniques specific to 'social research'? What are the similarities and what are the...

Catalogue: Seminar 1977: Social Research
Authors: Simon J. Orton, Philip Crofts
December 1, 1977

Research papers

Market studies: How to have good return of money (French)

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Leo Goldstein, Alain Zwilling
August 1, 1975

Research papers

Market studies: How to have good return of money

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Alain Zwilling, Leo Goldstein
August 1, 1975

Research papers

On the limits of reliability in social and commercial surveys

There has been ample documentation over the past years of the various sources of error in surveys. This paper reviews some of the more important work presented by academic, government and commercial organisations. These sources of error in commercial...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Benjamin Lipstein
August 1, 1975

Research papers

Price research

The purpose of this present paper is to consider this and related topics in the light of the work that has so far been published. Much of it has conveniently been drawn together by Taylor and Wills in a single volume called "Pricing Strategy",...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Barry M. Hedges, Howard Biggs
August 22, 1971

Research papers

Search for potential clients (French)

In 1967, 18% of housewives use MOUSPA, a household product launched in 1962. The commercial strategy of the Firm manufacturing MOUSPA is based on an expansion of the market for this product, while at the same time consolidating the positions it has...

Catalogue: ESOMAR Congress 1968
Author: Philippe Irrmann
Company: IFOP
June 15, 1968

Research papers

Search for potential clients

In 1967, 18% of housewives use MOUSPA, a household product launched in 1962. The commercial strategy of the Firm manufacturing MOUSPA is based on an expansion of the market for this product, while at the same time consolidating the positions it has...

Catalogue: ESOMAR Congress 1968
Author: Philippe Irrmann
Company: IFOP
June 15, 1968