Resources Library by ANA

Telematics at the service of marketing

Today, the search for efficiency and productivity has taken on new forms. For equal technical and financial attitudes and potentials, this competition is hereinafter based on new criteria: the quality of the data-transmission and the service offered...

Catalogue: Seminar 1987: Strategies For Service Management

Authors: Philippe Dorey, Jean-Louis Laborie

Company: KANTAR TNS Malaysia

June 15, 1987

Video-questionnaire©

Within the Marketing research area CFRO has been specialising in survey data processing, and in sophisticated data analysis. Having no field interviewers, CFRO did not manage the data collection process.

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Michel Franzkowiak, Elf France, Pierre Korber

June 15, 1984

Video-questionnaire© (French)

Within the Marketing research area CFRO has been specialising in survey data processing, and in sophisticated data analysis. Having no field interviewers, CFRO did not manage the data collection process.

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Pierre Korber, Elf France, Michel Franzkowiak

June 15, 1984

Video Questionnaire©

CFRO (GSI), with the assistance of the Direction Generals des Telecommunications (DGT) has decided to test, on the implementation of the TELETEL experiment, the administration of "general public questionnaires" through telematics. This application,...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Jean-Paul Almetti, Michel Bertoux

August 1, 1981

Video Questionnaire© (French)

CFRO (GSI), with the assistance of the Direction Generals des Telecommunications (DGT) has decided to test, on the implementation of the TELETEL experiment, the administration of "general public questionnaires" through telematics. This application,...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Jean-Paul Almetti, Michel Bertoux

August 1, 1981