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Research papers

A new paradigm in interactive audience measurement

This paper describes the census methodology used for measuring and reporting Internet audience ratings. Originally developed for the New Zealand market, the methodology is seamlessly transferred to countries around the world.

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Mark Long, Richard Webb, John Caldwell
June 20, 2003
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Citation

Long, Webb and Caldwell (2003a, June 20). A new paradigm in interactive audience measurement . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/a-new-paradigm-in-interactive-audience-measurement-