You searched for: "*"

The results has been filter on Authors containing Mary E. Falbo.
ANA has found 1 results for you, in 121 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The Canadian experience in developing an outdoor reach & frequency model

This paper describes the utilization of GPS/cellular technology to record routes/distances traveled by respondents and therefore the opportunity to be exposed to outdoor advertising, providing the opportunity to build reach against various...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Joanne van der Burgt, Mary E. Falbo
June 20, 2003