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Research papers

Keeping visitors and communication effects in site

In order to extend the knowledge of website communication effects this research explores how website visits, and the nature of these visits, affect brand attitude. To be able to investigate these effects, the authors developed a new methodology. The...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Nikita Shulakov, Sara Rosengren, Micael Dahlén
June 20, 2003