Resources Library by ANA

Social science research and field work in Afghanistan

Conducting quality research in a country as vast and insecure as Afghanistan is not without its challenges, i.e. high security risks (Taliban), violence, intimidation, corruption, ethnic, linguistic and gender differences, extensive illiteracy,...

Catalogue: Congress 2012: Accelerating Excellence

Author: Rafiq Ullah Kakar

Company: Opinion Research Center of Afghanistan (ORCA)

September 13, 2012

The difference between 'less bad' and 'much better'

Conjoint analysis is one of the most important tools in market research, yet it neglects fundamental insights from 'Behavioural Economics' Hence, all conjoint results are subject to two inherent distortions: firstly, linear interpolation fails to...

Catalogue: Congress 2012: Accelerating Excellence

Author: Florian Bauer

September 13, 2012

Opening the black box

Over the past 5-10 years, neuroscience in general, and biometric tools in particular, have become a valuable tool in the marketing process. However, several methods within this toolbox lack transparency, making it difficult for clients to understand...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Gemma Calvert, Steve Watkins, Cristina De Balanzó

Company: KANTAR TNS Malaysia

September 13, 2012

Were you there?

The story of the research behind the award-winning Smirnoff's Nightlife Exchange Project that helped return the Smirnoff brand to strong performance globally is described in this presentation. The presenters reveal how an online community was used to...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Oscar Martinez, Lyn McGregor

Companies: Flamingo, Diageo

September 13, 2012

"Un-mommed": Can moms and their families survive?

This presentation is based on a groundbreaking study of what happens when moms take a 48-hour time-out with quantitative follow-up.

Catalogue: Congress 2012: Accelerating Excellence

Authors: Jane Gould, Andrea Strauss, Wynne Tyree

Company: Viacom International Media Networks

September 13, 2012

Research in a world without questions

A world without questions imagines a world where directly asking questions is banned. How research is shifting from interrogation to observation is explored in this wide-ranging and entertaining, interactive presentation. Researchers are adjusting to...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Bob Pankauskas, Tom Ewing

Company: BrainJuicer

September 13, 2012

Socialised research

We are now citizens of a socially networked mobile world where the default setting is “always on”. Embedded within the digital life streams of the millions of people online lies an abundance of data – in pictures, videos, words and...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Graham Saxton, Shelley Zalis, Michael Rodenburgh, Jill Wiltfong

Company: Ipsos MRBI

September 13, 2012

The "irrationalisation" of surveys

Survey design has been slow to respond to the key lessons from Behavioral Economics that we often act first, then rationalize our action. The presenters hypothesized that replacing survey methods that assumed rationality with methods that...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Kevin Karty, Jeffrey Henning, Janet Thai, Bin Yu, Steve Lamoureux

Company: Affinnova

September 13, 2012

The case of Tunisian elections following the Arab Spring

The role of opinion polling in new democracy countries is highlighted in this presentation. Governments and institutions must be aware of the importance of updated and accurate public opinion information, knowledge, and attitudes. Tunisia is a case...

Catalogue: Congress 2012: Accelerating Excellence

Author: Nébil Belaam

Company: EMRHOD Consulting

September 13, 2012