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Optimizing customer experience

Design research is an integrated process where the client and research team work together closely. Design thinking brings a new mode to traditional market research methodology and which can lead to better marketing innovations and solutions. How to...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Rebecca Chen, Weiwei Zhang
December 4, 2017
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Citation

Chen and Zhang (2017a, December 04). Optimizing customer experience. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/optimizing-customer-experience-9211