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Videos

Innovation and China's opportunities

From "made in China" to "innovated in China", the key is to turn consumer insight into product innovation opportunities, which include three core steps: 1) Integrate the traditional qualitative research with design thinking. 2) Integrate consumer...

Catalogue: Asia Pacific 2017: Discoveries
Author: Chris Zhang
December 4, 2017
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Citation

Zhang, C. (2017a, December 04). Innovation and China's opportunities. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/innovation-and-china-s-opportunities


Research papers

Optimizing customer experience

This paper explains how to apply design thinking elements in the process of creating meaningful service experience among the different customer touch points. How these different touch points are constantly changing in the China landscape, why these...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Weiwei Zhang, Rebecca Chen
May 9, 2017
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Citation

Zhang and Chen (2017a, May 09). Optimizing customer experience. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/optimizing-customer-experience


Case studies

Connecting with consumers: A new way of plugging in

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The author presents an original case study to illustrate the potential benefit of improved research design trough empathy and design thinking, The case study shows that, between...

Catalogue: Congress 2016: #WOW
Author: Nikki Lavoie
September 22, 2016
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Citation

Lavoie, N. (2016a, September 22). Connecting with consumers: A new way of plugging in. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/connecting-with-consumers-a-new-way-of-plugging-in-10771


Research papers

Taking games seriously

The use of games as a part of the qualitative toolkit, contrasting their use in market research with user experience, service design and design thinking, is addressed in this paper. The relevance of games and potential in Asia-Pacific is showcased...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Lee Ryan, Satish Pai, Monica Cravenetya
Company: Deka Marketing Research
May 19, 2016
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Citation

Ryan, Pai and Cravenetya (2016a, May 19). Taking games seriously. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/taking-games-seriously


Case studies

Innovation: Return to reality

This paper discusses innovation process performance in FMCG and blind spots in the classical research sequence. Using case studies, it demonstrates how a combination of relevant 'touch and feel' stimuli and behavioral research techniques can help...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Michel Ten Donkelaar, Richard Bordenave
Companies: BVA Group, Kraft Heinz Company
November 16, 2010
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Citation

Ten Donkelaar and Bordenave (2010a, November 16). Innovation: Return to reality. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/innovation-return-to-reality