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Research papers

Buying behaviour: A complex phenomenon transformation of panel data to relevant information

This paper is on buying behaviour and that is why it is based on panel data. The ultimate aim is to find buying behaviour scales which are good predictors of future behaviour. This study is a first step towards that goal. Buying behaviour crosses the...

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: Coen C. J. de Koning
June 15, 1982
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Citation

de Koning, C. C. (1982a, June 15). Buying behaviour: A complex phenomenon transformation of panel data to relevant information. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/buying-behaviour-a-complex-phenomenon-transformation-of-panel-data-to-relevant-information


Research papers

A new way to measure page-confrontation

This careful study has as its objective to bridge the gap between our knowing someone read an issue of a publication and our knowing he actually faced our advertisement. It begins with a wide- ranging review of the problem and the steps by which the...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: Jan D. Noordhoff, Johan J. M. van Tulder, Coen C. J. de Koning
June 15, 1980
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Citation

Noordhoff, van Tulder and de Koning (1980a, June 15). A new way to measure page-confrontation. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/a-new-way-to-measure-page-confrontation


Research papers

The use of consumer panels for readership prediction

This paper will pay attention to readership prediction of new magazines based on panel data. First a short description will be given of the panel- method in general and of the way readership data are collected. This will be followed by a short...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: Coen C. J. de Koning, Jan L.N. Molenaar
December 1, 1976
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Citation

de Koning and Molenaar (1976a, December 01). The use of consumer panels for readership prediction. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/the-use-of-consumer-panels-for-readership-prediction


Research papers

Round-table discussion

The participants should try to find a common understanding of what we mean by pharmaceutical education and training. The question needs some addition: education and training of market researchers or for marketing research, or in marketing research?...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Alfred P. Cohen, Coen C. J. de Koning, David Monieson, Erich Werner
March 1, 1975
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Citation

Cohen, de Koning, Monieson and Werner (1975a, March 01). Round-table discussion. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/round-table-discussion


Research papers

A new way to measure page-confrontation

If in future one will try to measure the chance of perception of an advertisement, the page confrontation probability is an indispensable link in the chain. Besides, in media selection, it gives the possibility to use page confrontation chance as a...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Johan J. M. van Tulder, Coen C. J. de Koning, Jan D. Noordhoff
September 1, 1974
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Citation

van Tulder, de Koning and Noordhoff (1974a, September 01). A new way to measure page-confrontation. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/a-new-way-to-measure-page-confrontation-1215


Research papers

How to operate the finance of a research company

In this paper a model will be described which is simple in essence, but which will allow to demonstrate the mutual relationship between a number of variables of a financial and cost-technical nature. As will be shown some of the variables may be used...

Catalogue: Seminar 1974: Managing Market Research As A Business
Authors: Pieter J. van Turennout, Coen C. J. de Koning
May 1, 1974
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Citation

van Turennout and de Koning (1974a, May 01). How to operate the finance of a research company. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/how-to-operate-the-finance-of-a-research-company


Research papers

How professional is the management of research institutes?

During the Luxembourg Seminar on "Managing Market Research as a Business" I carried out a brief survey on some aspects of the management of research institutes. The questionnaire was set up in haste and the sample is the only representative of agency...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Coen C. J. de Koning
May 1, 1974
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Citation

de Koning, C. C. (1974a, May 01). How professional is the management of research institutes?. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/how-professional-is-the-management-of-research-institutes-


Research papers

Technical aspects of running panels

The objectives of operating consumer panels are the registration of consumer behaviour and the changes in this behaviour. There is an increasing interest of marketing people for information on changes in behaviour, when and where they occur, how they...

Catalogue: Seminar 1972: Panels
Author: Coen C. J. de Koning
June 15, 1972
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Citation

de Koning, C. C. (1972a, June 15). Technical aspects of running panels. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/technical-aspects-of-running-panels


Research papers

Panel observation on three specific forms of brand promotion

There is a logical correlation between growing indifference to brands on the consumers' part and the increase in such "below the line activities" generated by producers. One sometimes wonders whether these activities are aimed at the consumer or at...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Coen C. J. de Koning
June 15, 1971
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Citation

de Koning, C. C. (1971a, June 15). Panel observation on three specific forms of brand promotion . ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/panel-observation-on-three-specific-forms-of-brand-promotion-