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Research papers

Introduction

The seminar was intended to deal with research management both in manufacturing companies and in research agencies but almost inevitably a bias crept in because of the nature of the people who chose to attend and a greater emphasis tended to be...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Julia Ann Burdus
July 22, 1974
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Citation

Burdus, J. (1974a, July 22). Introduction. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/introduction-1212


Research papers

About the May, 1974 seminar on "managing market research as a business"

Every one of us reads a newspaper, from time to time. It may be the Financial Times, Le Figaro, Die Welt, or any other one. Now, I would like to start my presentation of the Luxemburg Seminar by asking you a question: - Did you ever try to briefly...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Alain Kling
May 1, 1974
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Citation

Kling, A. (1974a, May 01). About the May, 1974 seminar on "managing market research as a business". ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/about-the-may-1974-seminar-on-managing-market-research-as-a-business-


Research papers

The organisation of market research within manufacturing and marketing companies

This paper deals with organisational problems arising in connection with fitting market research into the general framework of a manufacturing or marketing company and further with the impact of the various aspects of organisation on the use of...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Herr Rüping
May 1, 1974
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Citation

Rüping, H. (1974a, May 01). The organisation of market research within manufacturing and marketing companies. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-organisation-of-market-research-within-manufacturing-and-marketing-companies


Research papers

Discussion opening on Mr. Rüping's paper

Downham's comment on the paper "The organisation of market research within manufacturing and marketing companies" by G. Rüping.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: John Downham
May 1, 1974
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Citation

Downham, J. (1974a, May 01). Discussion opening on Mr. Rüping's paper. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/discussion-opening-on-mr-r-ping-s-paper


Research papers
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Citation

Noordhoff, J. D. (1974a, May 01). Discussion opening on Mr. Batham's paper. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/discussion-opening-on-mr-batham-s-paper


Research papers

The shoemaker's children always have the poorest shoes

This brief paper is only intended as an introduction to my part of the seminar, giving the reasons for my philosophy and thinking concerning the marketing of market research. By so doing, I hope this will enable more time to be spent at the Seminar...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Alan F.C. Leighton
May 1, 1974
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Citation

Leighton, A. F. (1974a, May 01). The shoemaker's children always have the poorest shoes. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-shoemaker-s-children-always-have-the-poorest-shoes


Research papers

How to operate the finance of a research company

In this paper a model will be described which is simple in essence, but which will allow to demonstrate the mutual relationship between a number of variables of a financial and cost-technical nature. As will be shown some of the variables may be used...

Catalogue: Seminar 1974: Managing Market Research As A Business
Authors: Pieter J. van Turennout, Coen C. J. de Koning
May 1, 1974
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Citation

van Turennout and de Koning (1974a, May 01). How to operate the finance of a research company. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/how-to-operate-the-finance-of-a-research-company


Research papers
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Citation

Kristoffersen, E. G. (1974a, May 01). Discussion opening on Mr. Jones' paper. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/discussion-opening-on-mr-jones-paper


Research papers

Discussion opening on Mr. de Koning's and Mr. van Turennout's paper

Sugar's comment on the paper "How to operate the finance of a research company" by C. de Koning and P. van Turennout.

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: M. l. Sugar
May 1, 1974
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Citation

Sugar, M. L. (1974a, May 01). Discussion opening on Mr. de Koning's and Mr. van Turennout's paper. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/discussion-opening-on-mr-de-koning-s-and-mr-van-turennout-s-paper