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Research papers

Picture this!

This paper is a summary of findings from a photo study conducted among 450 kids aged 8 and 11 years from nine European countries: United Kingdom, Germany, Spain, France, Italy, Netherlands, Sweden, Denmark, and Norway. Kids were asked to take...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Delphine du Crest, Shari Donnenfeld
March 30, 2003

Research papers

Digivolving digital kids

This paper demonstrates how, in an increasingly competitive and cluttered media marketplace, sophisticated audience research can work with and compliment marketing strategy in order to pinpoint targets, minimise wastage and identify growth...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Shari Donnenfeld, Caroline Dukes
June 9, 2002

Research papers

A picture is worth one thousand words

The following paper describes the findings from Nickelodeon UK’s photo research, a project designed to elicit information for television ‘creatives’ who rely on rich data on kids lives for inspiration and to keep them in touch with...

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Andy Goodhand, Shari Donnenfeld
August 1, 2000

Research papers

A picture is worth one thousand words

The following paper describes the findings from Nickelodeon UK's photo research, a project designed to elicit information for television creatives who rely on rich data on kids lives for inspiration and to keep them in touch with kids. The findings...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Authors: Shari Donnenfeld, Andy Goodhand
Company: Viacom International Media Networks
October 22, 1997