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Research papers

What radio stations call themselves and what diarykeepers call them

The number and success of radio stations are strongly linked to station format. Listener demographics are linked to the station formats. Thus, separating the effect of station format from listener demographics is difficult. The bigger formats are...

Catalogue: 2nd Radio Research Symposium
Author: Thomas W. White
June 15, 1997

Research papers

Radio station competition and the population

U.S. radio stations compete among themselves in a pattern that differs somewhat from today’s population-proportionate survey samples. Some demographic groups are served by more stations than others, in ways that can’t be explained by...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: James D. Peacock, Thomas W. White
Company: Nielsen
June 15, 1996

Research papers

Participants say the darndest things

Media researchers often focus on the need for precise methodological conclusions from large-scale experimental research. In Arbitron's experience, however, many innovations have their roots in a very simple exercise—listening to comments by...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Thomas W. White, James D. Peacock
Company: Nielsen
May 1, 1994