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Research papers

Diagnostic and predictive advertising pre-testing

The paper starts with examining the needs of marketing and advertising practitioners in the region from advertising pre-testing. This is done through in-depth interviews conducted by the author with a few leading professionals in the advertising...

Catalogue: MENAP Forum 1996: Pressure On Profit
Author: Ravi Miglani
March 1, 1996

Research papers

Problems in marketing market research

This paper is based on the findings of a case study done amongst local companies in the UAE who do not use research. The purpose of the paper is to identify the resistances and blocks that restrict the use of marketing research in the region with a...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Authors: Ahamed Hilmy Cader, Ravi Miglani
January 1, 1994