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Research papers

Diagnostic evaluation

As media markets across Europe become more complex with new and different media channels available, there is an increasing onus on research to assess the performance of an advertisement in a particular medium as well as providing an understanding of...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Authors: Hilary Gaines, Wendy Rolls
Company: KANTAR TNS Malaysia
June 15, 1997