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Research papers

The marketing research function in an international pharmaceutical company

This talk will look at some of the major considerations which must be recognised when organising Market Research as a total company concept in an international pharmaceutical company. That is to say we are not only talking of a centralised H.O....

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: J. A. Thompson
May 3, 1971
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Citation

Thompson, J. A. (1971a, May 03). The marketing research function in an international pharmaceutical company. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/the-marketing-research-function-in-an-international-pharmaceutical-company