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Research papers

Research papers


The Swedish election 1985 produced a surprisingly strong finish for the small Liberal party in Sweden - 14,50% compared to 5,90% in the previous electron in 1982. The polls had kept the party in the 5 to 7% range until the weeks before the election...

Catalogue: Seminar 1986: Opinion Polls
Authors: Hans L. Zetterberg, Gunnar Andren
June 15, 1986

Research papers

Mismatch between job and people

Many people wish that it could be just that simple, but in fact it is a complicated matter, a very complicated matter. Discussions and interviews about work with people today - and especially youth - reveal a myriad of conflicts, dreams, complaints,...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Hans L. Zetterberg
Company: KANTAR TNS Malaysia
June 18, 1980

Research papers

Cultural values in market and opinion research

The term ‘value’ has many meanings. In market research we meet the term most often in the phrase ‘value for money’ but also in the notion ‘consumer values’. The latter is our concern here. Values in this sense are the...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Hans L. Zetterberg
September 1, 1998

Research papers

The communication society

A hundred years ago, as the eighteen hundreds were drawing to a close, there were many speculations about the shape of the coming century. In fact our forefathers seemed to have speculated more about the coming twentieth century than we speculate...

Catalogue: ESOMAR Congress 1989
Author: Hans L. Zetterberg
June 15, 1989