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Research papers

Daewoo

Daewoo’s launch into the United Kingdom has been the most successful since records began. This has been achieved by breaking many of the long-established rules of car marketing, one of which concerns the role of research. The paper describes how...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Rachel Walker, Phil Garthside
September 1, 1997
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Citation

Walker and Garthside (1997a, September 01). Daewoo . ANA - ESOMAR. Retrieved March 22, 2023, from


https://ana.esomar.org/documents/daewoo-