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Research papers

Pop concert experiences

Today, marketing communication cannot be based solely on information about the product, brand or service. To attract attention and establish a relationship with the consumer, it must give value, help build identity, or be recreational. T-Mobile...

Catalogue: CEE Research Forum 2013: Research Remix
Authors: Tomasz Jedrkiewicz, Robert Zydel
March 17, 2013
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Citation

Jedrkiewicz and Zydel (2013a, March 17). Pop concert experiences. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/pop-concert-experiences