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Research papers

Online = research Nirvana?

Whilst online panels can bring significant benefits to research in terms of time, cost, access to complex target groups and the flexibility to use multimedia (amongst others), there is a need to ensure that a number of operational elements are...

Catalogue: ESOMAR Panel Research Conference 2005
Authors: Chris Stevens, Tara Jethwani, Delphine Renaud
Company: Kantar
April 17, 2005