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Research papers

From Moments to Innovation: How Generative AI is Revolutionising Product Design

Concept co-creation is a resource-intensive process involving individuals comprised of marketers, product and package developers, stakeholders and consumers alike. Insights professionals leading co-creation efforts are challenged to build winning...

Catalogue: North America 2024 - Innovation
Authors: Dave Lundahl, Mimi Sherlock, Jenny O'Connor, Mark Stephens, Kristin Wright
Companies: IFF Nourish, InsightsNow
July 5, 2024
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Citation

Lundahl, Sherlock, O'Connor, Stephens and Wright (2024a, July 05). From Moments to Innovation: How Generative AI is Revolutionising Product Design. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/from-moments-to-innovation-how-generative-ai-is-revolutionising-product-design


Research papers

The Pursuit of Perfect Taste

For decades, food and beverage innovation has been driven by one goal: maximising consumer liking. However, what if this pursuit of the perfect taste has contributed to the global obesity crisis? What if the focus on liking alone has led us to create...

Catalogue: Congress 2026
Authors: Dave Lundahl, Greg Stucky
Company: Insights Now
January 1, 1970
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Citation

Lundahl and Stucky (1970a, January 01). The Pursuit of Perfect Taste . ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/the-pursuit-of-perfect-taste-