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Unleashing Innovation in Market Research

The rapid digitisation of data in recent decades has bestowed upon us a treasure trove of information. However, the escalating need for comprehensive insights has birthed a novel approach: synthetic data. This revolutionary concept, leveraging...

Catalogue: Congress 2024
Authors: Julia Brannigan, Kerry Jones
October 1, 2024
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Citation

Brannigan and Jones (2024a, October 01). Unleashing Innovation in Market Research. ANA - ESOMAR. Retrieved June 08, 2026, from


https://ana.esomar.org/documents/unleashing-innovation-in-market-research-12611