Resources Library by ANA

Reaching the elite

This paper addresses the television viewership habits of the 'elite'. This segment, although small in size, has been expanding rapidly in major metros of India, and already possesses a high spending power.This research highlights a new way of panel...

Catalogue: WM3 2007

Authors: L. Chandrashekhar, Joydip Kapadia, Vivek Srivastava

Company: TAM Media Research

June 3, 2007

Towards a new view of evaluation

Determining 'quality' in media research often assigns much influence to survey response rates. Increasing scientific evidence suggests a more sophisticated viewpoint about survey quality is needed.An alternative framework for evaluating the quality...

Catalogue: WM3 2007

Authors: Ed Cohen, Ricardo Gomez-Insausti, Robert Groves

Company: Nielsen

June 3, 2007

Valuing in-store marketing

The P.R.I.S.M. Initiative has established an in-store media approach that can use traffic measurement inside a few stores to estimate traffic inside all stores in a chain by modeling the relationship between traffic and sales, moderated by store and...

Catalogue: WM3 2007

Author: Kathryn Young

Companies: Nielsen, Procter & Gamble

June 3, 2007

Project Apollo and ad impact

Project Apollo is a single-source service developed to provide direct links between advertising and purchasing behavior at the household level. The goal is to achieve a consumer-centered view across all aspects of CPG marketing programs.By combining...

Catalogue: WM3 2007

Author: Bart Flaherty

June 3, 2007

Is a rating still a rating?

As the main goal of Dutch Television Audience Measurement, SKO is to accurately measure all TV viewing it was necessary to solve the problem of Time Shift Viewing (TSV). In Holland, the rollout of PVRs as well as Video on demand services is strong.In...

Catalogue: WM3 2007

Authors: Marion Appel, Bas de Vos

Companies: Stichting Kijkonderzoek (SKO), GfK

June 3, 2007

Media in life survey

With the fast growth of digital media usage and the fragmentation of media audiences, it is increasingly essential to French media and advertisers to return to an overall consumer-oriented approach.The annual Media In Life survey launched by...

Catalogue: WM3 2007

Authors: Tiphaine Goisbeault, Isabelle Le Roy, Arnaud de Saint Roman

Companies: Mediametrie, Havas Group

June 3, 2007

Measure twice and cut once

Media planning should concern itself with measuring what matters most. This is not the number of media exposure since ad recall does not follow media consumption well, high share-of-voice is not efficient, and advertising does not work in a linear...

Catalogue: WM3 2007

Author: John Hallward

Company: Ipsos MRBI

June 3, 2007

A powerful mix

The objective of this paper is to introduce an innovative methodology for propagating audience data in a consumer panel in order to build a 'single source' and to measure advertising efficiency.

Catalogue: WM3 2007

Authors: Jean-Luc Stehlé, Laurent Battais

June 3, 2007

The media monitor in Italy

This paper reviews the potential of the EMM portable meter, which has been tested in an extensive nation-wide survey for a complex cross-media study.This study provides an example of how it is possible to effectively change the perspective in media...

Catalogue: WM3 2007

Author: Giorgio Licastro

Company: GfK

June 3, 2007