Resources Library by ANA

Research, media and society

The purpose of this paper is to show how marketing research applied innovatively and interacting with companies non-governmental organisations and the media was able to spur the Brazilian society to modify its basic cultural values thus becoming...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Author: Oriana Monarca White

September 1, 1999

Using customer opinions to improve operations of a multinational company

This case history from a successful manufacturing company shows how basic corporate principles and culture are carried into and depend on survey research. The paper describes how qualitative and quantitative measures from face-to-face interviews...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Stephen Connell, Kurt Engelvuori

September 1, 1999

Brake, motor, petrol or motor oil?

The paper deals with the tasks and roles of researchers in the innovation process. These primarily derive from the nature and the final purpose of an innovation. The central thesis is of this paper is that the prime role of marketing researchers in...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Udo Reuter, Teresa Monjardino

Company: IMW-KOELN GmbH & Co. KG

September 1, 1999

Financial markets in turbulent times

The papers discuss new market developments and try to put findings from individual countries, product areas or customer segments into a broader context. The book brings together views of the industry from different angles with the aim of identifying...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: ESOMAR B.V.

September 1, 1999

Researching design

This paper demonstrates the key role qualitative research has played in developing and building Kimberly-Clark’s Away From Home sector as an innovator in its field. This paper also highlights some general learning about researching design and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Greg Bohlen, Fiona Jack

Company: Green Light International

September 1, 1999

The Internet and the changing role of market research

This paper addresses the important role that the Internet plays in a changing market research environment. It uses case histories as a backdrop to analysing the problems and advantages associated with Internet-based research. It also identifies...

Catalogue: ESOMAR Net Effects 1999

Authors: Peet Venter, Meyer Prinsloo

June 15, 1999

Government and social research

Research used to describe or understand a situation is the general topic of this section. Government and other social research is embedded into a setting which includes market modelling, brand equity, media audience research, financial research,...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Peter Mohler

September 1, 1998

Market research and democracy

This chapter addresses the critical question of how market research can develop at a point in time when more and more consumer consultation mechanisms are being developed. The question we face is whether market research as a discipline will be...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Peter Cooper

September 1, 1998

Packaging research

Packaging is a major component in the marketing mix of any brand. It is at least as important as the other components which we take care to get right: advertising, pricing and product formulation. If these others benefit from research, so must...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Tony Schlaeppi

September 1, 1998