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Research papers

Turning images into fragrances

Whilst all consumer products have both sensory and image properties which work together to influence the user's perception, the image content in fine fragrances is probably one of the highest. Consumer life style aspirations, self image and even...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Authors: Anthony A. Williams, D. J. Whittlestone, Derek C. Martin
June 15, 1991