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Research papers

Looking East, looking West

This paper concerns the planning, execution and communication of the results of Turkey’s first ‘industry’ readership survey. Three sets of problems needed to be resolved. First, Turkish media competition is intense, particularly...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Gülen Atakbek, Michael M. Brown
October 20, 1998
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Citation

Atakbek and Brown (1998a, October 20). Looking East, looking West. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/looking-east-looking-west


Research papers

Research for broadcasting decisions

This paper describes the results of a study commissioned by the Foreign and Commonwealth Office from Research Surveys of Great Britain (RSGB) to determine whether the World Service is effective in communicating a positive impression of Great Britain...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Michael M. Brown, Philip Mercieca, John Parrish
June 15, 1991
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Citation

Brown, Mercieca and Parrish (1991a, June 15). Research for broadcasting decisions. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/research-for-broadcasting-decisions


Research papers

Enhancing media survey value through data fusion

The main objectives of this paper are to demonstrate the relevance and value of data fusion, as a technique, in the Media research area, by reference to two case studies; and to discuss the variety of opinions and difficulties attaching to the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Michael M. Brown
June 15, 1991
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Citation

Brown, M. M. (1991a, June 15). Enhancing media survey value through data fusion. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/enhancing-media-survey-value-through-data-fusion


Research papers

All viewers (or readers or listeners) are equal

The history of media research displays not only continuing refinement of the methods of audience enumeration and classification, but also a questioning of the adequacy of 'mere numbers and repeated demands for more qualitative data. This paper...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Michael M. Brown
June 15, 1990
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Citation

Brown, M. M. (1990a, June 15). All viewers (or readers or listeners) are equal. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/all-viewers-or-readers-or-listeners-are-equal


Research papers

Readers-per-copy revisited

The ratio of the estimated readership of a newspaper or magazine to its net sale or circulation - 'readers-per- copy' - remains a controversial statistic, principally because many people believe, erroneously, either that similar publications should,...

Catalogue: Seminar 1988: Media And Media Research
Author: Michael M. Brown
June 15, 1988
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Citation

Brown, M. M. (1988a, June 15). Readers-per-copy revisited. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/readers-per-copy-revisited


Research papers

Print media research

This chapter is concerned with research into print media in the sense of newspapers and magazines, whether aimed at a wide, general audience or a narrower, more specialised one. This introductory section comprises, first, a brief review of the...

Catalogue: Consumer Market Research Handbook
Author: Michael M. Brown
August 1, 1986
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Citation

Brown, M. M. (1986a, August 01). Print media research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/print-media-research


Research papers

Tailoring media research to users' needs

This paper both demonstrates that (at least in South Africa) media research does influence media planning and also shows the considerable value of measuring (rather than assuming) the needs, satisfactions and dissatisfactions of media data users.

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Michael M. Brown
June 15, 1984
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Citation

Brown, M. M. (1984a, June 15). Tailoring media research to users' needs. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/tailoring-media-research-to-users-needs


Research papers

Nonmetric multidimensional scaling

What has really happened over those ten years? Does the contribution of the techniques outweigh the limitations of unresolved methodological issues? What is the evidence of practical marketing application? And how far does Europe lead or lag behind...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Michael M. Brown
March 1, 1979
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Citation

Brown, M. M. (1979a, March 01). Nonmetric multidimensional scaling. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/nonmetric-multidimensional-scaling


Research papers

Beyond vehicle contact

Four basic problem areas are identified and discussed. An adequate conceptual framework of the advertising effect process, within which 'qualitative' media factors operate, is seen as comprising four elements: vehicle; message; audience; and contact...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Michael M. Brown
March 1, 1976
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Citation

Brown, M. M. (1976a, March 01). Beyond vehicle contact. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/beyond-vehicle-contact