Resources Library by ANA

Partnership, marriage, hookup, or one night stand?

Our ecosystem, comprising client, agency, and consumer is being impacted by the shift of marketing budgets towards digital expenditure, and away from traditional. Different consumer behaviour patterns and resultant media allocation influence the...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: David McCallum, Tomoko Nishi

May 19, 2016

Facial imaging

Facial Imaging is sophisticated software driven technology that makes possible the automated recognition of emotional response to marketing stimuli. The paper shows both the richness of results derived from such studies and the potential in terms of...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Tim Llewellyn, Matteo Sorci, David McCallum

Company: Inviso GmbH

October 26, 2011

Disease, terror, fraud and recession

Much has been written in Asia over the past year on SARS and the effect it has had, amongst other things, on consumer behaviour. Crises and disasters occur on a regular basis all over the globe - but was SARS special or just one of a series of...

Catalogue: Asia Pacific 2004

Authors: Fung Shing Kwong, Lisa Lee, David McCallum

Company: Nielsen

March 28, 2004

Application of traditional pricing research methods

This paper seeks to show, by means of a recent case study, a relatively new field where traditional research methods were applied. We will demonstrate how the data obtained by the effective use of a fairly standard research method was used as hard...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Authors: David McCallum, Mungo Gilchrist

June 15, 1997

The role of research in Japan's post-bubble era

This paper sets out to show how market research is seen by the major research buyers and users in Japan. It starts out by underlining the status of market research in Japan within the overall business context and explaining the background to this....

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Authors: David McCallum, Paul H. Hasegawa

June 15, 1995

Enhancing the contribution of research to central government advertising

This paper covers the general approach and research methods employed in evaluating the effectiveness of a specific central government advertising campaign. The advertising was conducted on a regional basis covering 2 T.V. areas and their...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Clare Chardin, David McCallum

June 15, 1983