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Research papers

Predicting the future

This paper explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research. It provides advice on the best way to ask predictive questions and the best techniques for conducting...

Catalogue: Congress 2014: What Inspires?
Authors: Hubertus Hofkirchner, Jon Puleston, Alexander Wheatley
Company: GMI (Global Market Insite)
September 10, 2014
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Citation

Hofkirchner, Puleston and Wheatley (2014a, September 10). Predicting the future. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/predicting-the-future-8351