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Predicting the future

This presentation explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research. Prediction markets have often been heralded as the next big thing for market research, yet there remain...

Catalogue: Congress 2014: What Inspires?
Authors: Alexander Wheatley, Hubertus Hofkirchner, Jon Puleston
June 15, 2014
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Citation

Wheatley, Hofkirchner and Puleston (2014a, June 15). Predicting the future. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/predicting-the-future