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Videos

Thinking Outside the Blocks

New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022

Videos

A tale for king and country

On 24 March 2016, one of the market researchers of the Dutch Tax and Customs Administration (the tax authority) was invited by the Dutch King to tell him about the insights gained on the Dutch citizens in relation to self-reliance and what that means...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anke Bergmans, Jo van Kruchten, Arjen Van Ulden
June 15, 2016

Videos

Mobile technology in marketing research

This presentation demonstrates how a custom mobile app harnessing location-based services can be used to convert a consumer panel or brand community into a rapid mobile consumer led data collection force.In this continuously evolving digital world...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Girish Sangtani, Nisha Chandy Kumar
Company: Market-i Research Services & Consultancy
June 15, 2015

Videos

Next Please: Online game for bank tellers

Using the example of a research project for the CSOB, a leading Czech bank, this presentation demonstrates how a research assignment can be turned into a highly useful, multi-purpose tool benefiting both the client and the bank's customer. Results...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Jan Lajka
June 15, 2012