You searched for: "*"

The results has been filter on Authors containing Olivier Koening.
ANA has found 1 results for you, in 113 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Predicting advertising efficiency

To anticipate and understand the impact of an advertising message, marketing professionals are looking for new solutions.This presentation presents the IM! (Impact Memoire) Method, particularly useful in increasing effectiveness during the campaign...

Catalogue: Congress 2005: Making A Difference
Authors: Bruno Poyet, Olivier Koening
September 21, 2005