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Research papers

Let it flow!

Increasingly companies have to balance their corporate social responsibility initiatives with both the value to society and to their business. What agendas to pursue, whether at the corporate or brand level and the triggers which have net impact on...

Catalogue: Congress 2008: Frontiers
Authors: Trent Ross, Curt Stenger, Angela Lovejoy, Omar Rodriguez, David Pring
Companies: Ipsos MRBI, The Coca-Cola Company
September 26, 2008

Research papers

An email from the edge

It is a complex, tangled and now seemingly somewhat fragile web that we have woven. The online population is now around 260 million people, just over 40% in the US. We are probably headed for 300 million this year. It has at least doubled since the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: David Pring
June 15, 2000

Research papers

Ask a cyberquestion!

This paper examines the development of the Internet as its relates to marketing and the role of online customer research. It looks at the changing relationship between marketer and customers, the impact of virtual communities, the development of...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: David Pring
September 1, 1999

Research papers

Net effects

In developing the conference program we have attempted to attract papers that offer “new news” with respect to Internet research, that cover topics not presented at last year’s seminar or that offer significant further progress in...

Catalogue: ESOMAR Net Effects 1999
Author: David Pring
February 21, 1999

Research papers

Now you see it, now you don't

We are increasingly aware of the need for total quality management approaches in the more process-oriented aspects of market research such as data collection and tabulation. However, the way in which we communicate study findings to clients and the...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Authors: David Pring, Milton Vahue
August 1, 1998

Research papers

Ask a cyberquestion!

This paper examines the development of the Internet as its relates to marketing and the role of online customer research. It looks at the changing relationship between marketer and customers, the impact of virtual communities, the development of...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: David Pring
September 1, 1997

Research papers

All wired up and ready to go?

This paper reviews the underlying societal and marketing changes that are occurring as a result of the new interactive network culture, explores the structure of the interactive-world and examines how market research is currently responding and the...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Author: David Pring
June 15, 1995

Research papers

Now you see it, now you don't: Quality and the art of graphic data presentation

We are increasingly aware of the need for total quality management approaches in the more process-oriented aspects of market research such as data collection and tabulation. However, the way in which we communicate study findings to clients and the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Milton Vahue, David Pring
September 1, 1993

Research papers

A little chopping might save the trees

Direct marketing is increasing in popularity as a means of selling to the consumer and business customer, it is nevertheless one of the most wasteful and ineffective forms of marketing. Direct marketers talk glibly of 2% effective rates from a...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: David Pring
June 15, 1991