Resources Library by ANA

ESOMAR and GRBN joint Webinar: Using samples in online market research

The ESOMAR/GRBN Online Research Guideline provides researchers with best practice guidance to help users and providers understand how evolving approaches to online sampling can impact and potentially compromise data quality.This webinar takes that...

Catalogue: Webinars 2016

Authors: Reg Baker, Melanie Courtright, Jackie Lorch

June 15, 2016

What you should know about online samples

After almost two decades of continued growth, the debate still continues on which key factors impact online sample quality. Here are some key steps that researchers and their clients can take to improve sampling quality when developing sampling...

Catalogue: Asia Pacific 2015: Asia Means Business

Author: Reg Baker

June 15, 2015

Après nous le déluge?

The drumbeat of "change" in market research is everywhere. Wherever you look, whatever conference you attend and whatever you read, the message is the same: Change is here; change is real; and it is going to affect you and your business’. Often,...

Catalogue: Congress 2014: What Inspires?

Authors: Simon Chadwick, Reg Baker

September 10, 2014

Après nous le déluge?

The drumbeat of "change" in market research is everywhere. Wherever you look, whatever conference you attend and whatever you read, the message is the same: ‘Change is here; change is real; and it is going to affect you and your business’....

Catalogue: Congress 2014: What Inspires?

Authors: Reg Baker, Simon Chadwick

June 15, 2014

All fun and games?

This paper describes an experiment in which a single questionnaire was fielded in four different styles of presentation: text only, decoratively visual, functionally visual, and gamified. Respondents were randomly assigned to only one presentation...

Catalogue: Congress 2011: Impact

Authors: Theo Downes-Le Guin, Joanne Mechling, Erica Ruyle, Reg Baker

Company: Market Strategies International

September 18, 2011

Without a NET

After a period of rapid growth online research has entered a period where concerns about data quality have led to widespread questioning of its validity. As a consequence, clients increasingly seek assurances that the results we produce with online...

Catalogue: Panel Research 2008

Author: Reg Baker

Company: Market Strategies International

October 24, 2008

Great results from ambiguous sources

Rapidly increasing reliance on Internet panels as a sample source has led to data quality problems. Validation and data cleaning procedures common from telephone and in-person interviewing have not kept pace with these new methods.This paper details...

Catalogue: Panel Research 2006

Authors: Reg Baker, Theo Downes-Le Guin, Joanne Mechling

October 8, 2006