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Research papers

Preliminary documentation for the Parsim program series

The model is designed to aid a decision maker who is considering the expansion of existing facilities or building a new plant for old or new products. The model conditionally expands the facilities if the ratio of manufacturing capacity to potential...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: General Electric B.V.
November 1, 1968
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Citation

B.V., G. (1968a, November 01). Preliminary documentation for the Parsim program series . ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/preliminary-documentation-for-the-parsim-program-series-


Research papers

Market research as a tool for prognosis (French)

In order to get a maximum profit from market research it is necessary that the following steps should he carried out: 1. Formulation of a problem in terms amenable for market research? Asking for a high degree of commercial sophistication; 2....

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Bareld van de Meer
June 15, 1959
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Citation

van de Meer, B. (1959a, June 15). Market research as a tool for prognosis (French). ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/market-research-as-a-tool-for-prognosis-french-


Research papers

Classification of respondents by socio-economic characteristics

The measures of distance and similarity and the successive grouping of objects to families as well as their socio-demographic characterization are the result of a technique which is mainly intended as a synthetic method. We must ask you to understand...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Eva Maria Hess, H. D. Asimus
June 15, 1969
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Citation

Hess and Asimus (1969a, June 15). Classification of respondents by socio-economic characteristics. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/classification-of-respondents-by-socio-economic-characteristics


Research reports

Decision-makers' guide: The 12 killer questions

The guide takes the form of a hierarchy of twelve questions, through which we would recommend decision-makers work in order to arrive at an informed view of the robustness of the consumer evidence they are using for decision-making.

Catalogue: ESOMAR Codes And Guidelines
Authors: David Smith, ESOMAR B.V.
June 15, 2007
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Citation

Smith and B.V. (2007a, June 15). Decision-makers' guide: The 12 killer questions . ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/decision-makers-guide-the-12-killer-questions-


Research papers

A simulation model of doctors' prescribing behaviour

In recent years there has been growing interest among marketing management in the possibilities of using quantitative techniques as aids to decision making. This interest is reaching epidemic proportions in many industries not least the...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Author: I. S. Miller
June 15, 1970
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Citation

Miller, I. S. (1970a, June 15). A simulation model of doctors' prescribing behaviour . ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/a-simulation-model-of-doctors-prescribing-behaviour-


Research papers

Continuous advertising research as a decision making instrument

The model is essentially a modified and completed, DAG-MAR inspired system containing various psychological measures , questions about actual behaviour, distribution and reading habits (media information). It distinguishes between the analysis of...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Jacques E. Andriessens
June 1, 1966
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Citation

Andriessens, J. E. (1966a, June 01). Continuous advertising research as a decision making instrument. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/continuous-advertising-research-as-a-decision-making-instrument


Research papers

Discriminating analysis of qualitative data inputs

Classical methods of analysis are ill-suited to dealing with this type of data, so that a new family of methods has recently been developed under impetus from C. Hayashu, J. de Leeuw, G. Saporta, M. Tenenhaus and F.W. Young. They attempt, by optimal...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Jean-Marie Bouroche, A. Le Roux
August 28, 1977
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Citation

Bouroche and Le Roux (1977a, August 28). Discriminating analysis of qualitative data inputs . ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/discriminating-analysis-of-qualitative-data-inputs-


Research papers

Market research as a tool for prognosis

In order to get a maximum profit from market research it is necessary that the following steps should he carried out: 1. Formulation of a problem in terms amenable for market research? Asking for a high degree of commercial sophistication; 2....

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Bareld van der Meer
June 15, 1959
×

Citation

van der Meer, B. (1959a, June 15). Market research as a tool for prognosis. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/market-research-as-a-tool-for-prognosis


Research papers

Discriminating analysis of qualitative data inputs (French)

Classical methods of analysis are ill-suited to dealing with this type of data, so that a new family of methods has recently been developed under impetus from C. Hayashu, J. de Leeuw, G. Saporta, M. Tenenhaus and F.W. Young. They attempt, by optimal...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Jean-Marie Bouroche, A. Le Roux
August 28, 1977
×

Citation

Bouroche and Le Roux (1977a, August 28). Discriminating analysis of qualitative data inputs (French). ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/discriminating-analysis-of-qualitative-data-inputs-french-