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How to innovate within a mature category

Can online consumers contribute to market research about fragrance, if we can’t digitally transmit scents yet? Short answer: yes, most certainly. The leading global designer of fragrances and flavours IFF and innovation research...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jose Santiago, Marieke Boers
Companies: Winkle, International Flavors & Fragrances (IFF)
January 11, 2017
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Citation

Santiago and Boers (2017a, January 11). How to innovate within a mature category. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/how-to-innovate-within-a-mature-category-