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Videos

Driving business impact through digitization

Learn how PepsiCo developed a revolutionary new approach to pre-testing with Ada TV to unlock stronger prediction power to enable better, faster and stronger advertising development. 

Catalogue: Client Summit 2019- Autumn Edition
Authors: Kevin Evans, Laura Barber
Company: PepsiCo
October 3, 2019
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Citation

Evans and Barber (2019a, October 03). Driving business impact through digitization. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/driving-business-impact-through-digitization


Videos

Touch and go

To better understand the effects of physical media, Canada Post and True Impact conducted research using Electroencephalography (EEG) and eye tracking. The researchers developed two integrated, non-branded campaigns with the same creative and...

Catalogue: Congress 2018
Author: Diana Lucaci
September 23, 2018
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Citation

Lucaci, D. (2018a, September 23). Touch and go. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/touch-and-go


Videos
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Citation

Rivera and Lock (2018a, May 14). Modeling insights with ESPN. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/modeling-insights-with-espn