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Banerjee and Tobaccowala (2021a, December 01). Marketing post avocado toast. ANA - ESOMAR. Retrieved October 06, 2024, from
https://ana.esomar.org/documents/marketing-post-avocado-toast
Tobaccowala, R. (2020a, September 16). New approaches to the future of marketing and data post COVID-19. ANA - ESOMAR. Retrieved October 06, 2024, from
https://ana.esomar.org/documents/new-approaches-to-the-future-of-marketing-and-data-post-covid-19
Tobaccowala and Key (2020a, July 30). How to measure brand purpose at the speed of culture. ANA - ESOMAR. Retrieved October 06, 2024, from
https://ana.esomar.org/documents/how-to-measure-brand-purpose-at-the-speed-of-culture