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Videos
POWERFUL DEMOGRAPHICS?
Join this 45-minute session on the ESOMAR Professional Standards Committee's project addressing demographic practices in multi-country research. The session will review the latest best practice guidelines for AGE, GENDER, and WORKING STATUS, and...
Catalogue: Congress 2024
Authors: Jon Puleston, Trixie Cartwright, Leah McTiernan, Frank Buckler
Companies: Kantar, IPSOS
October 1, 2024
Videos
Mapping Billions of Synthetic Journeys
Catalogue: Congress 2024
Authors: Jean-Noel Zeh, Francis Moureaux
Company: IPSOS
October 1, 2024
Videos
Minds and Machine
Catalogue:
Authors: Nadezhda Obukhova, Frank Brezout, Michel Guidi
Companies: L'Oréal, IPSOS
October 1, 2024
Videos
Stuck In Neutral
Catalogue: North America 2024 - Innovation
Author: Damian Loscher
Company: IPSOS
August 5, 2024
Research papers
Stuck in Neutral
This paper challenges our perceptions of innovation and invites researchers to view consumers through a new lens. It argues we are not living in an age of innovation and that a plateau has likely been reached. It introduces the concept of an...
Catalogue: North America 2024 - Innovation
Author: Damian Loscher
Company: IPSOS
July 5, 2024
Research papers
Inspiring Conscious Consumption
The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...
Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
Videos
Methodological Mosaic
Intro By Session Chair
Catalogue: Latin America 2024
Author: Manuel Garcia-Garcia
Company: IPSOS
April 24, 2024
Videos
Colorful Conversations on AI
Catalogue: Latin America 2024
Author: Manuel Garcia-Garcia
Company: IPSOS
April 24, 2024
Videos
