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Daier and Azevedo (2019a, April 08). Breaking the walls between traditional and digital marketing. ANA - ESOMAR. Retrieved November 01, 2024, from
https://ana.esomar.org/documents/breaking-the-walls-between-traditional-and-digital-marketing-9536
Daier, Azevedo, Mosca and Antunes (2019a, April 07). Breaking the walls between traditional and digital marketing. ANA - ESOMAR. Retrieved November 01, 2024, from
https://ana.esomar.org/documents/breaking-the-walls-between-traditional-and-digital-marketing
Young, C. E. (2001a, September 23). One size fit all. ANA - ESOMAR. Retrieved November 01, 2024, from
https://ana.esomar.org/documents/one-size-fit-all
Rapp, Mazumdar and Hootkin (2001a, June 01). Make a wish. ANA - ESOMAR. Retrieved November 01, 2024, from
https://ana.esomar.org/documents/make-a-wish
de Vos and Camps (2001a, April 01). The wonderful art of creating more from less. ANA - ESOMAR. Retrieved November 01, 2024, from
https://ana.esomar.org/documents/the-wonderful-art-of-creating-more-from-less
Wüst, S. (1988a, June 15). Economic VS. non-economic measures of advertising efficiency. ANA - ESOMAR. Retrieved November 01, 2024, from
https://ana.esomar.org/documents/economic-vs-non-economic-measures-of-advertising-efficiency
Collins and Brook (1983a, June 15). Cost effective advertising. ANA - ESOMAR. Retrieved November 01, 2024, from
https://ana.esomar.org/documents/cost-effective-advertising
Vincent and Vidal (1981a, June 15). Evaluating advertising campaigns. ANA - ESOMAR. Retrieved November 01, 2024, from
https://ana.esomar.org/documents/evaluating-advertising-campaigns
B.V., E. (1980a, June 15). Miscellaneous. ANA - ESOMAR. Retrieved November 01, 2024, from
https://ana.esomar.org/documents/miscellaneous