Resources Library by ANA

Empowering Creativity

Redefining research's role in the creative process

Catalogue: Congress 2023

Author:

Companies: Kantar, Virtual Incentives, itracks

October 5, 2023

Building a culture of Creative Effectiveness by WARC

Catalogue: Congress 2023

Author: Aditya Kishor

Company: WARC

October 5, 2023

Closing Keynote: Humberto Polar

Humberto Polar Partner/Chief Creative Officer at The Juju, Mexico

Catalogue: Latin America 2023

Author:

April 25, 2023

Navigating Successful Innovation Through Changing Times

What's it about?Change and crisis are all around us. Consumer patterns, preferences, and needs in a post-pandemic landscape are in flux. This has resulted in fertile ground for innovation driven by new ideas and outside thinking. Here is your chance...

Catalogue: Webinars 2022

Authors: Stephen Kraus, Ted Curtin

Companies: MRII, ProdigyWorks

October 20, 2022

Lemon- Why the advertising brain has gone sour

Ed Harrison, of System1 Research, the company behind the acclaimed, best-selling IPA publication, Lemon (2019), describes a change in advertising style that has occurred over the last 15 years and links this to falling advertising effectiveness.Ed...

Catalogue: Insights Festival 2020

Author: Ed Harrison

September 16, 2020

The power of AND: Human insights & AI/ml led Analytics to drive IMPACT!

The latest advanced in AI/ml approaches are helping uncover efficiencies across sectors across a wide spectrum of business needs. Can these machine-driven approaches that leverage advanced statistical analyses help us unleash creativity?

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Pavi Gupta

June 11, 2020

Discovering new actionable insights with AI

Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool which uses AI to mine past data and pre-evaluate new creatives. The paper talks about how we can use AI...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Sunita Venkataraman, Manish MIttal

Company: Course5 Intelligence

September 8, 2019

Discovering new actionable insights with AI

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool that uses AI to mine past data and...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Sunita Venkataraman, Manish MIttal

Company: Course5 Intelligence

September 8, 2019

Bitter sweet symphony

Suze is a traditional French aperitif, born in 1889. The iconic logo and the yellow brand colors are well known from posters, brasserie carafes, and wall murals in French towns. But the brand itself had become quite dated. We applied semiotics to...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Juliette Margerand, Sven Arn

Company: Happy Thinking People

November 11, 2018