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Videos
Can machines be emotional?
We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!
Catalogue: Fusion 2019
Author: Marcel Slavenburg
Company: SKIM
November 10, 2019
Videos
Driving business impact through digitization
Learn how PepsiCo developed a revolutionary new approach to pre-testing with Ada TV to unlock stronger prediction power to enable better, faster and stronger advertising development.
Catalogue: Client Summit 2019- Autumn Edition
Authors: Kevin Evans, Laura Barber
Company: PepsiCo
October 3, 2019
Videos
Data strategy framework
Stop hoarding data and start hunting the right questions!
Catalogue: Client Summit 2019- Autumn Edition
Author: Norman Wilde
Company: Bayer AG
October 3, 2019
Research papers
Conversational research
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Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Annelies Verhaeghe, Alina Stanci, Patricia Van der Hart, Carine Guillou, Nick Pearson
Company: InSites Consulting
September 8, 2019
Videos
The real why and the hidden who
A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jon Puleston, Christopher Graves
Companies: Ogilvy, Kantar
September 8, 2019
Research papers
The real why and the hidden who
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Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jon Puleston, Christopher Graves
Companies: Ogilvy, Kantar
September 8, 2019
Videos
Conversational research
We need to give a face to research, make it more human... Enter conversational research. Thanks to the rise of bots, research can be cheaper, faster and better. We went on a journey with Nomads Foods and found how bots allow us to humanize research.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Annelies Verhaeghe, Carine Guillou, Patricia Van der Hart
Companies: InSites Consulting, Join the Dots InSites Consulting
September 8, 2019
Videos
