Resources Library by ANA

Flocks: Unpicking communities on Twitter

In the first study of its kind we explore the digital communities forming on Twitter that live alongside IRL communities, unpicking the fabric of UK Twitter to learn how they form, grow & thrive and their value to Twitter as a service & a...

Catalogue: Fusion 2019

Authors: Rob Sanders, Peter Laflin

Companies: Twitter, Join the Dots InSites Consulting, Jaywing

November 10, 2019

Tale of two countries: UK and Singapore

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Using a Cultural lens to analyze the digital discourse in 2 countries (UK & Singapore) and reveal the macro socio-cultural values, tensions & aspirations, and, in turn, provide...

Catalogue: Fusion 2019

Authors: Daksha Desai, Preriit Souda

Companies: Athene Consultancy, PSA Consultants

November 10, 2019

Evolving public health England's approach to behaviour change

Flamingo used semiotic analysis and linguistic modelling to identify and compare the public and personal discourses of cancer that were creating barriers to early presentation, in order to develop future strategy and comms to overcome them.

Catalogue: Fusion 2019

Authors: Emma Munroe-Faure, Lucas Galan

Company: Flamingo

November 10, 2019

Evolving public health England's approach to behaviour change

Flamingo used semiotic analysis and linguistic modelling to identify and compare the public and personal discourses of cancer that were creating barriers to early presentation, in order to develop future strategy and comms to overcome them.

Catalogue: Fusion 2019

Authors: Emma Munroe-Faure, Lucas Galan

Company: Flamingo

November 10, 2019

Flocks: Unpicking communities on Twitter

In the first study of its kind we explore the digital communities forming on Twitter that live alongside IRL communities, unpicking the fabric of UK Twitter to learn how they form, grow & thrive and their value to Twitter as a service & a...

Catalogue: Fusion 2019

Authors: Rob Sanders, Peter Laflin, Martin Bryant

Companies: Twitter, Join the Dots InSites Consulting, Jaywing

November 10, 2019

Main drivers

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Connecting dots! How to provoke the audience, increase viewers and home integration through...

Catalogue: Client Summit 2019- Spring Edition

Author: Claudia Galindo

June 27, 2019

Value of vir-ture

Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimisation go hand-in-hand? This will be answered by testifying the importance of online in contextualising human psyche within culturally constituted...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Kshipra Rustogi

Company: Kantar

November 11, 2018

Value of vir-ture: Virtual understanding culture

This paper proposes a methodological approach that offers a clear-cut edge in accelerating the understanding of consumers' cultural context.Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimisation go...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Kshipra Rustogi

Company: Kantar

November 11, 2018

Thought leadership from win

Half of the population is women, making it a large and attractive market for many companies, but many are struggling to adapt. Women are still seen under certain stereotypes and it is still difficult for some companies to achieve a real and lasting...

Catalogue: Congress 2018

Author: Urpi Torrado

September 23, 2018