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Research papers

Testing data fusion

Data fusion is a process for combining two or more surveys to form a database that can be analysed as if it came from a single survey. The usual method for doing this is to match or marry each respondent on one survey, the recipient survey, to a...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: James Rothman
June 15, 1980
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Citation

Rothman, J. (1980a, June 15). Testing data fusion. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/testing-data-fusion-1988


Research papers

The page and the screen nourish each other

There has been growing demand from advertisers and advertising agencies for newspaper and magazine media owners to go beyond the normal measurement of audiences, and demonstrate the value of advertising in print - whether print is used on its own, or...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: Guy Consterdine
June 15, 1980
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Citation

Consterdine, G. (1980a, June 15). The page and the screen nourish each other. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/the-page-and-the-screen-nourish-each-other


Research papers

Readership diary panels

A ‘panel’ is a study in which information is collected about the same people or organisations over an extended period of time. A ‘diary panel’ is a panel where the information is collected by asking the participants to keep a...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: James Rothman
June 15, 1980
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Citation

Rothman, J. (1980a, June 15). Readership diary panels. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/readership-diary-panels


Research papers

Recognition versus recency

Through-the-Book and Recent Reading are the current ‘hot potatoes’ in media research and we constantly see them being thrown from hand to hand. This chapter attempts to show the advantages and disadvantages of both TTB and RR. In doing so,...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: Rolf Speetzen
June 15, 1980
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Citation

Speetzen, R. (1980a, June 15). Recognition versus recency . ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/recognition-versus-recency-


Research papers

Qualitative readership research

The term ‘qualitative’ can cover a wide range of aspects that go beyond average issue readership, and which are relevant to the planning of advertising schedules.

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: Liliana Denon
June 15, 1980
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Citation

Denon, L. (1980a, June 15). Qualitative readership research. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/qualitative-readership-research


Research papers

Introduction

Readership figures can be a matter of life or death to a newspaper or magazine because they have such a close and immediate effect on its advertising revenue. Consequently great attention is focussed on every aspect of the techniques used in print...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: Guy Consterdine
June 15, 1980
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Citation

Consterdine, G. (1980a, June 15). Introduction. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/introduction-1944


Research papers

Plus print

PLUS PRINT: what exactly does it mean? PLUS PRINT is the title of an intermedia advertising effectiveness study. It stands for the effectiveness of advertising in electronic media plus additional advertisements in consumer magazines, demonstrated by...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: Rolf Speetzen
June 15, 1977
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Citation

Speetzen, R. (1977a, June 15). Plus print. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/plus-print