Resources Library by ANA

A disproportional sampling frame for readership surveys concerning publications with widely different circulation

The present paper describes a sampling procedure, which has been especially developed with the purpose of having local daily newspapers with widely different circulation represented in a study which can also be reported as a national probability...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Flemming Hansen, Ole Ejnar Andersen, Sigurd Bennike

September 1, 1978

Researching print communications

Although we may have entered the era of the microchip, the bulk of communications initiated by corporations and government departments are still print communications. Billions of such communications are issued every year. They are often not as...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: John M. Caffyn

June 15, 1981

Print media research

This chapter is concerned with research into print media in the sense of newspapers and magazines, whether aimed at a wide, general audience or a narrower, more specialised one. This introductory section comprises, first, a brief review of the...

Catalogue: Consumer Market Research Handbook

Author: Michael M. Brown

August 1, 1986

ARF guidelines for newspaper audience studies

This document specifies ARF’s guidelines for syndicated and proprietary newspaper audience studies. It is recommended that newspaper audience studies use the procedures outlined in this document and that these studies be subjected to rigorous...

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990

The story of "the journal"

On the 22nd February 1992 The Journal, the morning paper of the North East of England relaunched after a period of steady sales decline. In fact in the previous twenty years, sales had fallen by 45%. This sadly has been the picture for many regional...

Catalogue: Seminar 1993: Competition In Publishing

Author: Jim Chisholm

June 15, 1993

Effectiveness of newspaper advertising

Newspapers in the Netherlands are going through difficult times. In the last few years their position on the advertisers market has been slowly but steadily deteriorating, while at the same time the advertising expenditures as a whole increased...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Wim van der Noort, Irena Petric

June 15, 1994

Summing up

Summary from the Seminar 1976 on "Research into distribution problems and consumer purchasing behaviour for the publishing industry".

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry

Author: Edward W. Whitley

December 1, 1976

Measuring editorial needs

In November 1978 a new tabloid newspaper was launched in the Midlands and Northern areas of England. It was positioned directly against existing popular newspapers. Marplan, on behalf of The Sun, monitored its launch in order to predict its sales...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: John Clemens

Company: Marplan Forschungsgesellschaft mbH

November 1, 1979

Star track

This paper describes the thinking and planning that lay behind the launch of Britain's newest daily newspaper, the Daily Star, and the role played by research in the overall marketing operation. The main research project described in this paper was...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: Iain McLellan

November 1, 1979