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Research papers

Business, spirituality and the new millennium

This paper traces and explains the interrelationship of three important fin de siecle phenomena as they are occurring in North America: 1) the intensification of socio-psychological responses to the end of the second millennium and the approaching...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: Hazel Kahan
September 1, 1997

Research papers

When marketing is a matter of life and death

The AIDS epidemic does not only struggle for supremacy within the bodies of those who have the disease. Its power and its mythology have also entered the psyches of virtually everyone, at least in the United States. The virulence of the disease...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Authors: Hazel Kahan, Dave Mulryan
June 15, 1997

Research papers

How fit is fittest?

This paper documents the changing role of brands over the past fifty years. Originally created to individualize products, brands began instead to individualize people, culminating today with megabrands competing with other megabrands for a larger and...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Hazel Kahan
September 1, 1996

Research papers

What has technology wrought?

This paper takes the view that it is not fanciful to think of computers as a new breed, one that has inhabited the spaces between us and that has woven a global community out of the most fragmented and far-flung colonies. If that is not fanciful,...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Author: Hazel Kahan
June 15, 1995

Research papers

Profit from thinking!

The central thesis of the paper is that the profitability of research companies is hindered because market research is not perceived as a profession, either by those who sell research or by those who buy it. The most significant expression of this...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Hazel Kahan
August 23, 1981