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Research papers

Retailer's panel and expert system

We show how using one expert system allows us to go further and quicker in the analysis of the enormous amount of data collected by scanner in a sample of stores. In particular the first step of our research is to be able to condense, to structure...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Jean Pierre Gaucher, Patrick Le Maire, Isabelle Le Roy, Gilles Mauffrey, Jacques Obadia
June 15, 1990

Research papers

From data collection to data analysis

One of the most important trends in the area of marketing research during the seventies is the considerable increase of the use of multivariate methods of data analysis. After being used as a complement to the usual techniques of classification,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Patrick Le Maire, Yves Evrard
November 1, 1977

Research papers

The role and function of multivariate methods of data analysis in marketing information systems

The purpose of this communication is to analyse the role and the function of statistical methods in the development of Marketing Information Systems. This analysis will be conducted at two main levels: 1. Integration of the bank of statistical...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Yves Evrard, Patrick Le Maire
June 15, 1977

Research papers

How to reward interviews (French)

The carrying out of this research has a double origin: 1. A general purpose with a deontological characteristic Market surveys are based on information given by the interviewed people who accept to provide it. It appears as rather unfair that these...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: François Frisch, Patrick Le Maire
August 1, 1975

Research papers

How to reward interviews

The carrying out of this research has a double origin: 1. A general purpose with a deontological characteristic Market surveys are based on information given by the interviewed people who accept to provide it. It appears as rather unfair that these...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: François Frisch, Patrick Le Maire
August 1, 1975

Research papers

The use of marketing research in large French companies (French)

One of the main problems concerning marketing research is that of the effective use of the results and their integration into the decision-making process. Although much effort has been devoted to the improvement of research methods, one has in...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Patrick Le Maire, Yves Evrard
September 1, 1974

Research papers

Improving the quality and efficiency of life-style research

This paper presents the results of research currently underway to develop more efficient life-style studies and to identify which aspects of life-style are most relevant to management. In particular it examines three principal issues: 1) the use of a...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Patrick Le Maire, Susan P. Douglas
September 1, 1974

Research papers

The use of marketing research in large French companies

One of the main problems concerning marketing research is that of the effective use of the results and their integration into the decision-making process. Although much effort has been devoted to the improvement of research methods, one has in...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Patrick Le Maire, Yves Evrard
September 1, 1974

Research papers

Profiling customers based on product purchasing characteristics

Identification and examination of characteristic behaviour patterns of target markets is thus a key element in the planning process. The present paper describes the first phase of a project to examine and compare alternative ways of profiling...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: Patrick Le Maire, Susan P. Douglas, Yves Evrard
September 1, 1973