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Research papers

Taking a fresh look at old markets

Societies all over the world are changing at a rate faster than ever before, affecting virtually all levels of social, political, and economic life. Markets are going through similar processes, moving increasingly from mass products to products...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Authors: Norbert Homma, Alain de Vulpian
June 15, 1992
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Citation

Homma and de Vulpian (1992a, June 15). Taking a fresh look at old markets. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/taking-a-fresh-look-at-old-markets


Research papers

New directions for innovation in products and services

With my European colleagues in RISC, we conducted in 1981-1983 the initial cycle of an ongoing program called "Anticipating Change in Europe" (ACE). In this program, we have compared all the information available to us on change in society and among...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Alain de Vulpian
Company: RISC S.A.
June 15, 1984
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Citation

de Vulpian, A. (1984a, June 15). New directions for innovation in products and services. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/new-directions-for-innovation-in-products-and-services


Research papers

New directions for innovation in products and services (French)

With my European colleagues in RISC, we conducted in 1981-1983 the initial cycle of an ongoing program called "Anticipating Change in Europe" (ACE). In this program, we have compared all the information available to us on change in society and among...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Alain de Vulpian
Company: RISC S.A.
June 15, 1984
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Citation

de Vulpian, A. (1984a, June 15). New directions for innovation in products and services (French). ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/new-directions-for-innovation-in-products-and-services-french-


Research papers

Social change and its implications for policy-making in France

I want to dwell here, focusing on the case of France and drawing upon observational data accumulated by the 3 SC system (COFREMCA System for Monitoring Socio-Cultural Change). I shall begin by attempting to describe, in very broad terms, recent...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Alain de Vulpian
Company: RISC S.A.
June 18, 1980
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Citation

de Vulpian, A. (1980a, June 18). Social change and its implications for policy-making in France. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/social-change-and-its-implications-for-policy-making-in-france


Research papers

Can socio-cultural trends approach constitute a useful tool in the field of fashion?

To face this situation our team has worked for several years to perfect a system designed to detect and to monitor socio-cultural trends. The system presently functions as a syndicated service.

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Alain de Vulpian
December 4, 1974
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Citation

de Vulpian, A. (1974a, December 04). Can socio-cultural trends approach constitute a useful tool in the field of fashion?. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/can-socio-cultural-trends-approach-constitute-a-useful-tool-in-the-field-of-fashion-


Research papers

Use of periodic quantitative surveys in view of the adjustment of advertising strategies and of a better understanding of the process of advertising action

Advertising as a means of action on human behaviour is quite typical of our age; however, the assumptions we make, the theories we develop in that field, the research we are currently conducting to test the impact of advertising are still deeply...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Alain de Vulpian
June 1, 1966
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Citation

de Vulpian, A. (1966a, June 01). Use of periodic quantitative surveys in view of the adjustment of advertising strategies and of a better understanding of the process of advertising action. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/use-of-periodic-quantitative-surveys-in-view-of-the-adjustment-of-advertising-strategies-and-of-a-better-understanding-of-the-process-of-advertising-action


Research papers

Public image surveys for assisting companies whose image policy is poorly adjusted to the environment

This paper will deal with these "maladjusted'' companies and methods of helping them to overcome their problems. v i In the first section we shall attempt to pinpoint the source of maladjustment inherent in company structures and in the mentality of...

Catalogue: ESOMAR Congress 1964
Author: Alain de Vulpian
June 15, 1964
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Citation

de Vulpian, A. (1964a, June 15). Public image surveys for assisting companies whose image policy is poorly adjusted to the environment. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/public-image-surveys-for-assisting-companies-whose-image-policy-is-poorly-adjusted-to-the-environment