You searched for: "*"

The results has been filter on Tags containing Product Imagery.
ANA has found 51 results for you, in 147 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The semantic differential (German)

Combining a battery of semantic differentials you will obtain an instrument called "Polaritatsprofil" in Germany. This has been used for years as a standard instrument for solving image problems in market research as well as in university research....

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Erich M. Ruczinski
June 15, 1971

Research reports

Qualitative research on a new television commercial for Whitbread Tankard

CDP has produced a series of TV commercials for Whitbread Tankard. Each is in cartoon format and shows a 'character' ('Stanley') achieving a variety of improbable feats. He attributes his success to Whitbread Tankard. This research was concerned...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 5, 1971

Research reports

Report on qualitative research on Caramac commercials

This research had as the main objective to examine Caramac in relation to competitive products and to evaluate two television commercials for Caramac ('Football Match ' and 'Malvern Hills'). The detailed objectives were as follows:1. To establish...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971

Research reports

Report on qualitative research on deodorant packs

The principal objective of the research was to ascertain whether any of the proposed pack design for Cool Charm had any particular negatives in consumerterms. Additional information was gathered on :1. Advantages and disadvantages of roll-ons vis a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1971

Research reports

Qualitative research on Silvikrin television commercials

The research was designed to establish whether Silvikrin gains by moving from the traditional territory into more realistic, modern areas. More specifically, the objectives were: 1. To discover which of the three commercials effectively brands...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970

Research reports

Qualitative research on detergents

The research was designed to:1. Examine attitudes to detergents generally.2. Note reactions to own label detergents against national brands.3. Examine expectations of the price differential in relation to national brand and own label detergents.4....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970