Resources Library by ANA

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Caroline Smiley, Fiona Blades

Company: MESH Experience

November 7, 2017

Big Data big impact!

How data collection and updated technology can lead to great social impact.

Catalogue: Big Data World 2017: Smart Data Integration

Author: Maurício Moura

November 7, 2017

Beyond the hype

This paper argues that virtual reality technology (henceforth VR), far from being a mere flash-in-the-pan, represents a new story telling logic that has deep implications for the way in which qualitative research is conducted. In short, VR presents...

Catalogue: Global Qualitative 2017: Back to the future

Authors: Jim Mott, Peter Thomas

Company: BAMM Ltd.

November 3, 2017

Breaking news!

The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples’ lives. What can we learn from this to increase our impact and relevance as qualitative researchers?The objective of this paper...

Catalogue: Global Qualitative 2017: Back to the future

Author: Shobha Prasad

Company: Drshti Strategic Research Service pvt. Ltd.

October 17, 2017

From the dusted drawer to the top of the pile

The main objective of this study is to determine the status quo of sharing market research results by both the agency and company/client, and to explore new ways of sharing these results for a high impact and forward integration. In this study we...

Catalogue: Congress 2017: Visionary

Authors: Jasper Melchers, Julia Gornandt, Iris van Loon, Joey Ophof

Company: SKIM

September 5, 2017

Shaping the future

Shaping the Future might at first glance seem to be a study of macro forces and trends. Nevertheless, its objectives were much more challenging. We set ourselves the challenge not just of finding new frames of reference to consider the future, but...

Catalogue: Latin America 2016: Research Renovation

Authors: Daniel Castejón, Rosaline Hester

April 13, 2016

The Danone activation studio

More than ever, demonstrating impact is the name of the game for professional marketing services agencies. Together with Danone Benelux, we took on the challenge to crack the code of how we can trigger meaningful actions across the organisation, to...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Annemiek Temming, Tom De Ruyck

Company: InSites Consulting

November 18, 2015

100 days in our energy

On April 16th 2012, almost 20 years after it was privatised, the government recovered YPF, the national fuel and hydrocarbon company. The change of hands had strong political, social and market impact, as well as within the company. The initial...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Andrés Krymer, Esteban Foulkes

June 15, 2015

Research incorporated

We keep hearing that research needs to be sexier. Well it's time to make that happen! Across industries and clients, time and again, the full power of great research remains unlocked and unused. Yet, research has a story to tell and in this...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Carola Verschoor, Kees Elands

April 4, 2014